A digital marketing plan is a document sharing the details for all the planning for your digital marketing campaigns or actions. It details, among other things:
– Short, medium and long term business goals.
– The strategies to achieve the goals at the digital level.
– The channels to use.
– Action and development plans.
– Investment and budget.
– The timing and roadmap.
According to Philip Kotler, considered one of the fathers of modern marketing, a traditional marketing plan serves: “to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other departments within the organization.”
With this in mind, does your company need a digital marketing plan? According to Puromarketing and in our opinion, the answer is a resounding yes: 100% yes. You need it to:
Before developing the steps that define a digital marketing plan’s structure, you need to feel comfortable in your corporation’s online domain, your target, the channels where you should be present, and who your competition is and what they do.